Rupert Murdoch is one of the most influential and powerful men in global politics. Many would go as far as to call him a Kingmaker, and they’d be right. When it comes to British politics, receiving the endorsement of his newspapers (The Times & The Sun) counts for an awful lot.
When Tony Blair was elected as Labour Leader in 1994, he and his team of media-savvy advisers very quickly got to grips with what needed to change within their party so they could become an election-winning machine. It was a case of “Out with the Old” and “In with the New (Labour)”.
Before Blair’s leadership, Labour had been a party hostile to the likes of Murdoch and big corporations. But under Blair, the Labour Party learnt how to be accepting of Capitalism and they embraced a new way of thinking about politics and ideology.
They were no longer the party which opposed Thatcher’s Capitalist ideals. Instead, they welcomed her legacy and sought to carry on championing businesses and freedom rather than seeking to push a socialist agenda.
Blair knew he had to ditch all the ”far-left” nonsense. Otherwise, the electorate wouldn’t be swaying from the Tories. Likewise, Murdoch was also getting fed-up with John Major’s Government. Rupert was becoming increasingly impatient over John Major’s inability to push forward policy and implement the type of change that Rupert wanted to see.
And if there is one thing politicians around the world have learnt is that if you want the top job, then don’t upset Rupert. Blair knew precisely that, and as Rupert Murdoch changed the political allegiance of The Sun from Tory to Labour, that was when Tony Blair realised that victory was almost inevitable.
Fast-forward twenty years, the Tories are in power, and the Labour Party, having just got rid of Jeremy Corbyn and elected Sir Keir Starmer, are now attempting to repeat the same makeover that Blair did two decades ago.
Keir Starmer’s motto, Under New Management/Under New Leadership, is a blatant attempt at trying to not just show the electorate they are the right party for Government. But, also demonstrate to Rupert Murdoch they are worthy of his backing.